Not everyone is naturally born to be a marketing maven, but maybe you are and don’t know it.
If you aren’t a marketing machine, you are going to need support.
Whether you are creating a new training program, a widget, or a service, there are six main stages in a business cycle. Marketing is explained in the 5th stage, DISSEMINATION. If you’re like most people, you’ve probably played a role in each of them.
- ANALYSIS / resource-oriented = In this stage the focus is on researching and creating foundations.
- DEVELOPMENT / product-oriented = In this stage the focus is on concepts and design.
- REALIZATION / action-oriented = In this stage the focus is on production and improvement.
- CONTACT / client-oriented = In this stage the focus is on sales and customer service.
- DISSEMINATION / market-oriented = In this stage the focus is on PR, marketing, and distribution.
- TRANSFORMATION / value-based = In this stage the focus on the bigger picture, seeing humanitarian issues, and transforming.
The majority are usually gifted in and feel an affinity to one to three of the stages. Your Genius Report, in the My Talent Profile section, validates which of the parts of the business cycle fits your unique strengths. Knowing this guides you to make better choices to which projects will naturally increase your results, satisfaction, and fulfillment.
Don’t jump to conclusions if you did not score high in DISSEMINATION / market-oriented!
You are not doomed to failure.
There are other interpretations.
Find out what Lisa, a successful Personal Development Coach did when she found how she scored on MY TALENT PROFILE.
Lisa (not her real name), has been a high-profile personal development coach for over ten years. She admitted in her strategy session that she shamed herself (a lot) because she was not very good at enrolling new clients.
It took her hours to write an email because her conflicting thoughts would distract her – some of them being that her emails were a bother. She disregarded the value and inspiration she provided for them.
Her coping mechanism was to push through her self-defeating thoughts.
She lived with the hope that the next “marketing guru” would have the answer for her and relieve her from her shame. Lisa scored 100% in Development and 20% in Client Contact.
As we explored her Genius Report, I heard a sigh of relief, as if to say, “I’m not broken!” Finally, a sensible explanation as to why she felt so energized when she was developing her programs, and why following up with potential students was disheartening and troubling.
In her strategy session, she discovered, just as she encourages her clients to do, how to leverage her strengths. We explored possible partnerships with her colleagues who were not skilled in writing programs but were good at client retention and marketing.
Lisa left her session with a short list of possible alliances with other coaches she already knew, who could use her support and in turn provide her with marketing and copywriting. In her follow up session, Lisa reported she had created alliances with two other coaches within a few days.
Do you sometimes spin your wheels when marketing your services? Discover your TALENTS and how to get the most from them.
Nattalee is available for private consultation, on-going coaching, workshops and presentations on Aligning with your Design and applying this revolutionary science for personal and professional success.
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