Not everyone is naturally born to be a marketing maven, but maybe you are and don’t know it.
Looking at your Genius Report, we can quickly identify which aspects of business and the marketing cycle where you can enjoy and excel.
The Genius Report is a profiling tool for professional use, similar to Myers-Briggs, DISC, Gallup, and others. It is designed to give you a truer understating of your greatest talents. It can illuminate how you work best as a leader, a team member, or as a business partner.
Whether you are creating a new training program, a widget, or a service, there are six main stages in a business cycle what most people consider as Marketing is explained in the 5th stage, DISSEMINATION. Each stage holds an essential aspect of marketing. If you’re like most people, you’ve probably played a role in each of these.
- ANALYSIS / resource-oriented = In this stage the focus is on researching and creating the foundations or procuring resources.
- DEVELOPMENT / product-oriented = In this stage the focus is on building on the concepts and design to bring to presentation or perfection.
- REALIZATION / action-oriented = In this stage the focus is on the production of a product or rendering a service.
- CONTACT / client-oriented = In this stage the focus is on sales, face-to-face contact, and customer service.
- DISSEMINATION / market-oriented = In this stage the focus is on PR, marketing, expansion, and distribution.
- TRANSFORMATION / value-based = In this stage the focus on the bigger picture, the purpose of our product or service for the greater good, and transforming them accordingly.
The majority are usually gifted in and feel an affinity to one to three of the stages. Your Genius Report, in the My Talent Profile section, validates which of the parts of the business cycle fits your unique strengths.
If you’re a business owner or manager, you will pull from and be drawn to express your most exceptional talent. For example, a person who scores high in the ANALYSIS areas will think and act to ensure a secure foundation of their product, service, or their team. Similar, a person who scores high in CONTACT will be focused and put their efforts on customer relationships.
Knowing your Talent guides you to make better choices to which projects will naturally increase your results, satisfaction, and fulfillment.
Don’t jump to conclusions if you did not score high in DISSEMINATION / market-oriented!
You are not doomed to failure.
There are other interpretations.
Find out what Lisa, a successful Personal Development Coach did when she found how she scored on MY TALENT PROFILE.
Lisa has been a high-profile personal development coach for over ten years. She admitted in her strategy session that she shamed herself (a lot) because she was not very good at enrolling new clients.
It took her hours to write an email because her conflicting thoughts would distract her – some of them being that her emails were a bother. She disregarded the value and inspiration she provided for them.
Her coping mechanism was to push through her self-defeating thoughts.
She lived with the hope that the next “marketing guru” would have the answer for her and relieve her from her shame. Lisa scored 100% in Development and 20% in Client Contact.
As we explored her Genius Report, I heard a sigh of relief, as if to say, “I’m not broken!” Finally, a sensible explanation as to why she felt so energized when she was developing her programs, and why following up with potential students was disheartening and troubling.
In her strategy session, she discovered, just as she encourages her clients to do, how to leverage her strengths. We explored possible partnerships with her colleagues who were not skilled in writing programs but were good at client retention and marketing.
Lisa left her session with a short list of possible alliances with other coaches she already knew, who could use her support and in turn provide her with marketing and copywriting. In her follow up session, Lisa reported she had created alliances with two other coaches within a few days.
Perhaps you relate to Lisa’s struggles with staying in touch with your prospects and client base. Many times when we understand where our strengths we can find ways and allies to stay aligned with our uniqueness and get desired results.
Interested in fiding more ways to play to your talents?
Nattalee is available for private consultation, on-going coaching, workshops and presentations on Aligning with your Design and applying this revolutionary science for personal and professional success.
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What about a person who does have Dissemination as their talent and cooperation in larger organizations, and supportive communities as their strengths? How does a person with this kind of design shift FROM a client oriented model that so many people seem to tell her she is so talented with?
Thank you, Susan. Are there marketing, PR or education opportunities where this person works or within reach through their community? This person may be good at a lot of things, but that doesn’t mean they WANT to do those kinds of tasks or activities all the time.
Being good at client contact includes skills to know how to connect or leveraged to other opportunities that would be aligned with your Genius. Consider making a list of the jobs/opportunities that could move you towards your potential, a list of who is already doing what you want to do, a list of groups/communities that might be able to provide introductions.
If you know someone that is doing what you want to do, ask them if you can interview them.
All the best in your search.