Generator and Manifesting Generators also referred to as a Builder is one of the four Human Design Types that carries the energy supply for people and projects.
Their life force energy regenerates and unfolds when it is in response to the environment. The Builder’s life force calls to be utilized, not given away to just anything but used in a way that brings satisfaction and enjoyment to them in return.
The Builder’s challenge as a business owner or team leader is they can say “yes” to the demands at work but later feel burden by too many tasks.
Another way Builders can get overwhelmed or frustrated is when they agree to give their time and energy from feelings of obligation or thinking they should do it. When frustration arises it is a message for the Builder that they have devoted their energy to something that is not suitable for them.
Alternately they can experience restlessness when they are sitting around doing nothing. Periods of rest and restoration for the Builder are necessary and allow them time to reflect on which projects or people are most engaging and satisfying.
There are many aspects of Marketing, as described in the Genius Report. It is best for the Generator to explore what parts of marketing are most attractive and aligned for them.
To optimize the Builder’s energy
- Seek ways to stay open to cooperation, interaction, and communication with others.
- Wait for others to initiate plans and use their energy to develop and sustain it.
- Pull back when you are pushing or rushing too quickly into projects.

Generator and Manifesting Generator, to find your best marketing style
Experiment by noticing and observing if you have the energy and passion for a specific marketing activity such as speaking, trade shows, or writing articles.
Be open and willing to “test it out” to see which activities resonate and bring results to come back to you. You may find you have more energy for networking groups, online discussions, writing articles, making phone calls, or speaking to groups.
One of the most valuable marketing strategies for you is to dialogue with other team members or colleagues. Include others to help you grow your business.
What have you found to be your most valuable Marketing activities or strategies? Your comments are appreciated.
Nattalee is available for a private consultation, on-going coaching, workshops and presentations on Aligning with your Design and applying this revolutionary science for personal and professional success.
© Permission for reprint in its entirety and includes the website address.
Thank you so much for this information. I’m a generator 6/2 profile and was looking for ways to promote my services to the public. I recently took a job position in my field of work (massage therapy) but it required that I build my clientele by promoting specials that are going on, offering free chair massages, selling products etc. I was never good at going up to people out of the blue and trying to sell them something. I’m very passive. I’d rather have a huge poster up of what I’m offering and if anyone seems to be interested, then I would ask them if they would be interested in knowing more about the offer or service. Or I would provide literature for people to have.
Hello Priscilla ~ Yes, we each have to find what works. When we run a business, as Generators, I find testing out different types of marketing works best. There is no hard and fast rule to follow (in business or with Human Design). Life is an experiment! Our part is to notice, how do others respond? Where is there a natural flow? Stop when something is not working for us.
All the best in your new endeavor!
Nattalee
This is helpful and it is also confusing. I have a lot of fear around being visible, so how do I know if I’m stuck because it’s not aligning with my design or because I just am stretching into new territory?
As well, I had a lot of easy flow and energy around a project but when I put it out in the world, I got one very negative comment and otherwise dead air. Do I let the project go now?
Thank you, Karuna for reaching out. Your frustration and confusion is appreciated and is usually the case when a Generator comes to Human Design. I wish I had an easy straightforward answer for you. Each person’s chart is unique. Understanding your Profile, Inner Authority, Channels and Gates would be a place to start. Fear of being visible can be authentic for some, maybe you pending on your conditioning and your chart.
Generally, for Generators, learning to respond from your gut/pleasure is a good place to start. Do you have energy for your project? Does it satisfy you? Based on what you said, yes. But that doesn’t mean you’ll get the results that you want.
You may want to schedule a private consultation to get your questions answered. Also, on Facebook there are Generator and other groups that could support your journey.
Blessings,
Nattalee
[…] Generators and Marketing Marketing by Type Video: https://www.youtube.com/edit?o=U&video_id=UgQQftlrBAY […]